The New-School Collectors Redefine ‘Classic’ as They Start Building Their Collections.
TEXT: Tara Marchelin & Iwan Martinus Putuhena; PHOTOS COURTESY BY: Zhen Hu, Karen Vardazaryan, Xavier Teo, Paul Volkmer, Andres Jasso, & Hermes Rivera
Percieving A Greater Value of Toys
Toys can be more than just a kid’s play or a reminder of childhood. Moreover, it’s a collectable item that satisfies one’s hobby in cars, movies, video games, or comics, which comes in various items such as diecasts, action figure, and dolls. Collecting toys is a trend which is never going out of date as the creative industry grows from time to time. In fact, people are willing to spend a lot of money just to get one particular toy, especially a rare and limited item. Another factor that determines the price of a toy is the details. The more it looks as real as the character, surely, the value will be higher. Authenticity is also an important factor that should be considered by collectors when they decide to buy a toy. Some toys, though it’s a second-handed-items, are more expensive than the new one because those are the first edition and have historical value. Other than that, materials define the price of the toy as well. A toy which made from a good material is more durable to collect and more appreciated. In the end, with great value and quality, toys are not only fun to be collected but also make a promising investment.
Many people are continuing the hobby of collecting action figures since they are kids. A small portion of the toy industry is targeting ™kids∫ aged 15-40 who have a passion for collecting toys.
By definition, a sneakerhead is a person who collects trades and admires sneakers as a form of hobby. Just like any other collectors, they are passionate and dedicated to their subject. Some spend a great deal of time and money studying the origins and history while building their collections. Sneakerheads have been around since the 70s when brands began to associate athletes with particular styles of shoes. Collecting became serious with the first Jordan shoe, then other brands followed by signing players and creating special shoes just for them. Then when Nike started to re-issuing “retro” Jordan’s, new and old collectors wanted to start or complete their collections. And just like that, the sneaker collecting game is on.
With the rise of 90’s internet era, the collectibles market reached a whole other dimension, and suddenly the sneakerheads world became smaller. Isolated collectors could now connect with each other, and rumours about releases and limited edition products spread all over the web instantly. Today, brands collaborate with artists, musicians, and celebrities to create specially designed and extremely limited editions shoes. The brands create further hype to the sneakerhead community. Since collaborations are very limited in quantity, they become highly desirable, thus create another new market for collectors.
In the last decade, the sneakerhead world went from collecting for a hobby to profiteering. As resale prices escalated on limited edition shoes, more buyers got into the game with the sole intent of flipping limited edition shoes. The intensity of the reseller market kept traditional collectors from acquiring the shoes they desired. Sneakerheads are a deeply committed community of collectors and enthusiast. Although they do not represent a major portion of sneaker sales, they create a lot of hype that can be good for the brand.